What Ferrari and Puma's latest collection could tell us about Ferrari's 2024 F1 livery (2024)

Ferrari has always been red, but if you look back over the liveries even in the last 20 years it is surprising how many other colours have come and gone. Yellow, white, black and even blue (many years ago) have all made an appearance, so what can we expect this season?

The new clothing, which has been revealed in a series of images and a social media video, contains no black at all, with statement white zips on all the zipper tops and jackets. The most interesting element of all, however, is the yellow pin-stripes that line the collars and sleeves and run down almost all the different garments.

Ahead of the clothing launch, the team had already released a video of Charles Leclerc and Carlos Sainz seeing their new race suits – without showing the overalls in shot. The pair’s comments made it clear what the team want people to spot, with Sainz stating: “First of all, the black is gone, the white is back, and obviously the yellow…”

The bold commitment to yellow pays homage to the vibrant colour synonymous with the legacy of Ferrari’s home town of Modena – and, of course, is a main feature of its logo. The word “obviously” suggests yellow is likely to follow onto the car and Sainz continued: “more aggressive, more racey. Bravo Ferrari!”

Black is not back on this year’s Ferrari

One thing that is pretty certain is black will not be back this year. The colour has come and gone on Ferrari’s livery in recent years, with the 2013 car bringing in a heavy undersling of black on the lower sidepod and starting a trend that continued for almost a decade until red became the dominant colour – including even a red rear wing in the early 2020s.

Black was back in force in 2022, this time at the top of the engine cover and as the colour for the front and rear wings, while the recent Ferrari team clothing has featured big blocky black shoulder patches – but those have been ditched in the new Puma gear, providing a clear suggestion that the colour is out of fashion for this season.

Will the wheels turn red – and if so, what colour red?

Clearly, the one colour that has always been associated with Ferrari is red – but it has not always been the same type of red. The traditional hue, known as Rosso Corsa, is deep and rich but previously it has taken on a more orangey tone or a lighter hue to suit different sponsors. In 2020, the car was turned burgundy to celebrate the team’s 1000th race.

When Puma released its new clothing line, the brand highlighted what it described as a “transformation of the iconic Ferrari red” stating that its designers have “reimagined the classic red, infusing it with a modern twist.” Surely the team is not going to tamper with that well-loved stable though…are they?

If they do, we could be seeing more of that ‘reimagined’ red than ever before – because earlier this month, as part of its social media teaser campaign, Ferrari released an image of an F1 wheel with a red wheel cover, finished off with a yellow ring around the wheel hub. The message simply read “we hope you like red.”

What Ferrari and Puma's latest collection could tell us about Ferrari's 2024 F1 livery (1)

Sebastian Vettel, Ferrari SF1000

Photo by: Mark Sutton / Motorsport Images

Where will the white appear?

The subtle but strong appearance of white on the new clothing – and the remarks made by Sainz on first seeing the race suits – suggest that the livery of the car might be brightened up with white, possibly even returning to the look of the dominant Schumacher era in the early 2000s and Fernando Alonso’s Ferrari days.

Back then, the front and rear wings were white – although that was mostly due to the team’s tobacco and mobile phone sponsors at the time. That trend continued for more than a decade until the switch to red in 2018 and the subsequent move to black wings for the last two years. So maybe this year could see a switch back?

What Ferrari and Puma's latest collection could tell us about Ferrari's 2024 F1 livery (2)

Michael Schumacher, Ferrari

Photo by: Ercole Colombo

Yellow will be appearing, that is for certain

Ferrari has a long history with the colour yellow – but it is a pretty safe bet that the team will not go as far as they did when they officially entered a car in all-yellow at the 1961 Belgian Grand Prix, reflecting the national racing colour of its Belgian driver Olivier Gendebien as well as the Belgian importer who paid for it to compete.

Since then, however, yellow has appeared on-and-off in different ways. The 312 F1-68 had two yellow stripes along its length in the late 1960s, while in the 1980s the colour was used in two square patches on the front and rear wings to distinguish the different cars and the team’s clothing went the whole hog, with mechanics and engineers in all-yellow shirts.

The yellow has returned in special liveries at the team’s home race in Monza over the last two seasons, with the 2022 car seeing its engine cover and rear wing endplates turned yellow, while last year’s one-off design had the tip of the nose turned yellow and a heavy yellow slash filling a third of the engine cover.

What Ferrari and Puma's latest collection could tell us about Ferrari's 2024 F1 livery (3)

Charles Leclerc, Ferrari F1-75

Photo by: Alessio Morgese

Will Ferrari go for full zig-zag or racing stripes?

Last year’s Monza livery celebrated the marque’s success at Le Mans with a bold yellow engine cover flash that mimicked the full yellow zig-zag on the race-winning 499P Hypercar. That car also had a yellow screen visor with Ferrari word logo – so could we expect a similar commitment in F1 this year? Yellow Ferrari halo anyone? Ooh, yes please!

Given the more subtle way yellow has been used on the clothing, it may be a bit more of a gentle integration this season. Puma says its style of detailing “adds a dynamic and visually striking dimension” to the clothing... what is the most dynamic and visually striking look on a racing car? Yellow go-faster stripes, of course. Not long now before we find out…

Be part of this thrilling chapter of PUMA and Scuderia Ferrari by securing your piece of the Replica Collection. The items are now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

comments

What Ferrari and Puma's latest collection could tell us about Ferrari's 2024 F1 livery (2024)

FAQs

What is the livery of the Ferrari F1 2024? ›

The livery incorporates elements of Azzurro La Plata and Azzurro Dino on the SF24s that will race at Miami. The blues have made it onto the wheels, stripes across the bodywork on the halo, splitter and rear wing.

What does the Ferrari F1 team wear in 2024? ›

The official PUMA 2024 Scuderia Ferrari Team Shirt, with front button placket and all the official team and sponsor branding from the 2024 Formula 1 season. Features the same team race suit inspired yellow piping and details as seen throughout the 2024 team collection.

What is the relationship between Ferrari and Puma? ›

Ferrari and PUMA today announced a long-term extension to their partnership. PUMA, the global sport-lifestyle brand will continue to be the official licensing partner for Ferrari branded products and the official supplier of team and race wear for Scuderia Ferrari.

How much is a Ferrari 2024? ›

The price of the 2024 Ferrari Roma starts at $247,308 and goes up to $281,920 depending on the trim and options.

What are the colors of the Ferrari F1 2024? ›

Ferrari have unveiled their special livery, featuring shades of blue, that will adorn the SF-24 at the upcoming Miami Grand Prix. The one-off design change marks the 70th anniversary of Ferrari's presence in North America and features two historic shades of blue – Azzurro La Plata and Azzurro Dino.

Is Lewis Hamilton moving to Ferrari? ›

Hamilton will leave Mercedes at the end of the upcoming season and replace Carlos Sainz at Ferrari, F1's most famous and iconic team, in an unexpected move which is as stunning as it is seismic.

Who is the new sponsor of Ferrari in 2024? ›

Hewlett Packard announced it is set to join Ferrari as its new title partner, renaming the official team to Scuderia Ferrari HP in what has been called a "multi-year" deal.

What will 2026 F1 cars look like? ›

The 2026 car will have a new engine with an almost 50/50 split between internal combustion engine and electrical power, dropping the complex MGU-H and massively uprating the MGU-K to a power output of 350kW, or around 469bhp. Removing the MGU-H is the single most significant change.

Why does PUMA have Ferrari logo? ›

Puma got permission to use Ferrari's prancing horse logo through a licensing agreement. This agreement allows Puma to use the logo in exchange for royalties or other forms of compensation. The terms and conditions of the agreement are confidential and were likely negotiated between the two companies.

Is PUMA sponsoring Ferrari? ›

Sports company PUMA has signed a multi-year extension of its partnership with Scuderia Ferrari, and will enjoy greater visibility as a Premium Partner starting next year.

Is Ferrari F1 sponsored by PUMA? ›

Maranello (Italy), 17 September 2023 - Ferrari N.V. (NYSE/MTA: RACE) (“Ferrari” or “the Company”) is pleased to announce that Scuderia Ferrari has renewed its multi-year partnership with sports company PUMA, which will become its Premium Partner starting from next year.

What is the fastest Ferrari in 2024? ›

Ferrari driver Charles Leclerc topped the opening Formula 1 practice session of the 2024 race weekend at Imola, as the dominant Red Bull team looked unusually vulnerable once again.

Which is the cheapest Ferrari? ›

Ferrari car price starts at Rs 3.50 Crore for the cheapest model which is Portofino and the price of most expensive model, which is Purosangue SUV starts at Rs 10.50 Crore. Ferrari offers 6 car models in India, including 1 car in SUV category, 1 car in Convertible category, 4 cars in Coupe category.

What is the new color of the Ferrari F1? ›

Last week, Ferrari announced plans to race Formula 1 cars featuring two distinct shades of blue at the upcoming Miami Grand Prix. A fully maroon car raced in 2020 led to some hope that the cars would be mostly or even entirely blue, but photos shared today reveal that the latest special Ferrari livery is still... red.

What is F1 car livery? ›

A racing livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors, as well as to identify vehicles as belonging to a specific racing team. Aircraft livery is also the term describing the paint scheme of an aircraft.

References

Top Articles
Latest Posts
Article information

Author: Foster Heidenreich CPA

Last Updated:

Views: 6057

Rating: 4.6 / 5 (56 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Foster Heidenreich CPA

Birthday: 1995-01-14

Address: 55021 Usha Garden, North Larisa, DE 19209

Phone: +6812240846623

Job: Corporate Healthcare Strategist

Hobby: Singing, Listening to music, Rafting, LARPing, Gardening, Quilting, Rappelling

Introduction: My name is Foster Heidenreich CPA, I am a delightful, quaint, glorious, quaint, faithful, enchanting, fine person who loves writing and wants to share my knowledge and understanding with you.