Shopper calls on Dollar Tree & Five Below to 'change names' over rising costs (2024)

A SHOPPER has lamented the price rises seen at supposedly more budget-friendlier stores.

Americans across the country have felt their wallets squeezed post-pandemic as retailers jacked up prices as they scrambled to deal with rising costs.

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Major chains such as Walmart have launched labels designed to cater to shoppers on a budget, but chiefs at discount stores have announced price hikes.

Dollar Tree bosses recently announced a hike that will see hundreds of items priced between $1.50 and $7.

Price hikes have sparked frustration – with some shoppers even questioning the purpose of some retailers.

“At a certain point, shouldn’t Dollar Tree, Five Below, and the like be forced to change their names?” one customer fumed on X, formerly Twitter.

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“I certainly couldn’t open a store called Rufio’s Everything Free Emporium and have price tags with the MSRP on all the products without getting in trouble.”

Dollar Tree was founded in 1986 but dozens of shoppers are now calling for the chain's name to change.

“May as well change their name,” a disgruntled customer said.

“Because the dollar store no longer exists. Kinda like five below, they should be five above now [sic].”

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Shoppers have claimed there are no items advertised for a dollar anymore.

One customer joked that the chain should be known as Seven Dollar Tree.

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Shoppers have accepted that the hike is just a sign of the times.

Despite the price rise, Rick Dreiling, Dollar Tree’s CEO, said the vast majority of items would stay at $1.25.

The exec also announced that $5 items would be found next to products on sale for $1.25.

Last year, Dollar Tree bosses announced the price of goods would be capped at $5.

How to cut the cost of your grocery shop

BELOW are some tips on how to reduce the amount you spend on groceries.

  • Write yourself a list -Only buy items that you need. If it isn't on your list, don't put it in the trolley
  • Create a budget- Work out a weekly budget for your food shopping
  • Never shop hungry- You are far more likely to buy more food if your tummy is rumbling
  • Don't buy pre-chopped veggies or fruit- The extra they'll charge for chopping can be eye watering
  • Use social media- Follow your favourite retailers to find out about the latest deals
  • Be disloyal- You may want to go to different stores to find the best bargains
  • Check the small print- It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
  • Use your loyalty cards-Don’t be afraid to sign up to them all. They all work slightly differently - work out what bonus suits you better and remember to trade in your points for additional rewards

Dollar Tree is set to take over the leases of more than 170 99CentsOnly stores.

Fellow discount chain 99CentsOnly filed for bankruptcy in April.

Meanwhile, bosses at Five Below admitted the chain suffered a poor performance in the first quarter of the year.

The retailer experienced a 2.3% net sales dip compared to the first quarter of 2023, per a company press release.

But they stressed that price rises would be the last resort.

Joel D. Anderson, the CEO and president of the chain, stressed the brand is constantly looking for ways how to give shoppers value for money.

“Five Below remains an extreme value, high growth retailer,” he said.

Chiefs expected the company to record net sales between $3.79 billion and $3.87 billion for the year.

Bosses have plans to open more than 200 stores this year.

HELPING HAND

Chiefs at Target and Walmart have announced price cuts and launched new labels.

In April, Walmart announced its new bettergoods food label and shoppers can score bargains on an array of products.

Most items under the bettergoods banner are on sale for just $5.

And the product prices range from less than $2 to $15.

Shoppers can pick up pasta for less than $2 and plant-based cheeses for under $4.

In May, Target bosses announced they were cutting prices on thousands of goods.

“We know consumers are feeling pressured to make the most of their budget, and Target is here to help them save more,"Rick Gomez, the chain’s executive vice president, said in a statement.

The discounts were announced before the Memorial Day weekend, providing a welcome boost for budget-conscious shoppers.

Aldi chiefs also announced price cuts in the run-up to the summer season.

Bosses have said they were always looking for ways that can help shoppers keep hard-earned cash in their pockets.

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Barbecue staples are among the products cut ahead of families and friends gathering for cookouts.

"We don't want food prices to hold people back from getting together with friends and family or spending time outdoors this season,” Dave Rinaldo, the president of Aldi US, told ABC News.

Shopper calls on Dollar Tree & Five Below to 'change names' over rising costs (2024)

FAQs

Did Dollar Tree change their name? ›

Dollar Tree has since rebranded all of its Dollar Giant stores to Dollar Tree; these were the first retail locations outside of the United States operated by Dollar Tree.

Is it true that Dollar Tree is raising their prices? ›

Dollar Tree's CEO did say in March the increase will start in 2024 across all stores. "This year, across 3,000 stores, we expect to expand our multi-price assortment by over 300 items at price points ranging from $1.50 to $7," Dollar Tree CEO Rick Dreiling said in the call on March 13.

Why are name brands cheaper at Dollar Tree? ›

One key approach is bulk buying from suppliers. By purchasing millions of units to distribute across their numerous locations, they can acquire products at a lower cost, similar to the savings Costco offers its customers through bulk purchases. Another method dollar stores use is sourcing liquidated items.

Is the Dollar Tree going back to a dollar? ›

In 2021, Dollar Tree caused an uproar when it raised its standard price from $1, as the store name implies, to $1.25. The retail giant then rolled back its prices to $1 in 2023, a move that coincided with cooling inflation.

Is Dollar Tree in financial trouble? ›

Dollar Tree on Wednesday said it plans to close nearly 1,000 stores over the next several years, after disclosing significant losses in its latest earnings report.

Who is merging with Dollar Tree? ›

A New Chapter. We are writing a bold new chapter for our business — and for towns all across America. We've brought Family Dollar and Dollar Tree together under one roof, starting in small, rural towns across the country that had limited retail options.

Does Walmart own Dollar Tree? ›

No, Dollar Tree is a publicly traded company owned by its independent shareholders. WalMart and Dollar Tree are both Fortune 500 companies and are competitors.

Are Family Dollar and Dollar Tree under the same company? ›

Dollar Tree acquired Family Dollar in 2015 for $8.5 billion and has struggled to boost the brand to meet its flagship stores' appeal, said Neil Saunders, managing director of the analytics company GlobalData's retail division.

Who is Dollar Tree's biggest competitor? ›

Dollar Tree's top competitors include Walmart, Dollarama and Ross Stores.

Why is Dollar Tree 1.25 now? ›

The base price had also been raised to $1.25 in 2021. According to Dreiling, the move was made in order to add new products to their shelves.

How much will the Dollar Tree change in 2024? ›

Officially, the store will increase from a $1.25 minimum to a $1.50 minimum. The maximum will also increase from $5 to $7.

What items are higher-priced at Dollar Tree? ›

Higher-priced items will include food, snacks, beverages, pet care, personal care and more. Despite the increase, Dreiling said the “vast majority” of Dollar Tree's products will remain at the entry price of $1.25.

What did the Dollar Tree used to be called? ›

Early in the 1990s, K&K Toys was sold to KB Toys, a Melville Corp., and all assets were used to expand dollar stores. We underwent a name change to Dollar Tree Stores in 1994.

What is Dollar General changing their name? ›

In an effort to cater to customers who want a more upscale shopping experience, Dollar General is opening retail locations that operate under a different brand. These stores are called pOpshelf, and they're meant to appeal to wealthier and more suburban customers.

What is Family Dollar changing their name to? ›

We are combining Family Dollar's trusted stores and great value with the “thrill of the hunt” and incredible finds at Dollar Tree.

Are Dollar General Family Dollar and Dollar Tree owned by the same company? ›

Family Dollar, which is owned by Dollar Tree, was recently fined more than $40 million for a rat infestation at a warehouse that forced hundreds of stores to temporarily close.

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